What does Phygital mean

Phygital means combining the best characteristics of the physical experience with those of the digital experience , in order to create a new type of experience in which the two worlds (digital and physical) coexist and feed each other to generate a personalized, interactive and engaging.

The origins of this Anglo-Saxon neologism date back to 2017, when the term was introduced for the first time in the world of marketing and communication to define a solution that could allow a complete experience , which is now used in many new fields.

In fact, any physical product or service can become phygital if digital technologies capable of determining are implemented within it meaningful and more immersive changes for users .